The heart of Orchard Road was transformed into a vibrant Korean haven last weekend (March 6-8) as the Korea Travel Fair 2026 took over Plaza Singapura. From star-studded performances to interactive workshops and mouth-watering street food, the event was a three-day celebration of everything we love about South Korea.
If you missed out or just want to relive the magic, here are the highlights that made this year’s fair truly unforgettable.
Dream High Musical and Ji Chang Wook
The atmosphere at the Main Atrium was electric, especially during the opening ceremony on March 7. Fans were treated to high-energy performances from the all-star cast of the Dream High musical, including Luna (f(x)), Kim Dong-hyun (Golden Child), Kang Seung-sik, and Lim Se-jun. Their powerful vocals and choreography brought a piece of Seoul’s musical theater scene straight to Singapore.
Adding to the excitement, Hallyu heartthrob Ji Chang-wook graced the stage for a celebrity travel talk. He shared personal travel anecdotes, his favorite hidden spots in Korea, and must-try local dishes, giving fans a more intimate look at the man behind our favorite K-drama characters.
2. Culinary Battles and K-Food Cravings
Food was undoubtedly a main character of the fair. On Sunday, March 8, the Celebrity Chef Showcase drew massive crowds to witness star chefs Jung Ji-sun and Jung Ho-young from the hit show Culinary Class Wars. Watching their culinary techniques live was a treat for any fan of the show.
For those looking to eat rather than just watch, the SEORAE JIB food truck parked right in front of the mall provided the perfect K-food experience, serving up authentic flavors that transported our taste buds to the streets of Seoul.
3. The Ultimate Glow Up: Beauty & Wellness
The K-Beauty Zone was a sanctuary for skincare lovers. With professional consultations from INNISFREE and live makeup demonstrations by the legendary JUNGSAEMMOOL, visitors walked away with expert tips on achieving their “glass skin” look.
Meanwhile, the K-Wellness space offered a relaxing escape. Not only could fans snap a photo at the Ji Chang-wook photo zone, but the “sure-win” lucky dips ensured that almost everyone went home with a little piece of K-wellness.
4. Hands-On Creativity
The fair was a hands-on experience where creativity took center stage, transforming the workshop area into a buzzing hub of activity all weekend long. Rather than just being spectators, visitors were encouraged to dive into the process, whether they were designing personalized shoe charms with MY CHOI to showcase their custom style or exploring Korean tradition by crafting intricate Norigae tassels with SUUM KNOT.
The creative energy continued with whimsical projects inspired by Jeju vibes, including the assembly of charming music boxes and the delicate folding of paper flowers, making every corner of the zone a space for artistic expression.
5. The Boarding Pass Challenge
To make sure visitors explored every corner of the fair, the Boarding Pass Challenge encouraged guests to complete five interactive touchpoints. Successful “travelers” earned curated gifts, while the daily lucky draws kept the stakes high with prizes like dining vouchers and—the ultimate dream—round-trip air tickets to Korea for two!
