From Stage to Merch: Kpop Artist-Made Characters Craze

K-Pop idols are no longer just singers and dancers; they’re becoming creative powerhouses. In recent years, many groups have launched their own original Kpop Artist-Made Characters, going beyond mascots to create successful merchandise lines and cultural icons. Let’s explore some of the frontrunners in this trend: BTS & BT21 This global phenomenon hardly needs introduction….

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Step into the Future: Exploring Kwangya, SMTOWN’s Gateway To The World of Kpop

In the heart of Seoul, where the real world converges with the fantastical, there exists a portal to another dimension – KWANGYA. As the official Kpop store of SMTOWN, KWANGYA@SEOUL more popularly known as “KWANGYA” transcends the boundaries of traditional merchandise shops, offering a unique experience that seamlessly blends reality with the virtual realm. Unveiling…

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