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An Inside Look at the SEVENTEEN Global Pop-Up Store in Singapore

In the wake of SEVENTEEN’s massive [New_] World Tour stop at the Singapore National Stadium, the city was painted in Rose Quartz and Serenity. For many CARATs, the concert was only half the experience. The true “treasure hunt” took place at the SEVENTEEN Global Pop-Up Store at Bugis+, a fun space dedicated to exclusive merch…

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From Stage to Merch: Kpop Artist-Made Characters Craze

K-Pop idols are no longer just singers and dancers; they’re becoming creative powerhouses. In recent years, many groups have launched their own original Kpop Artist-Made Characters, going beyond mascots to create successful merchandise lines and cultural icons. Let’s explore some of the frontrunners in this trend: BTS & BT21 This global phenomenon hardly needs introduction….

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Step into the Future: Exploring Kwangya, SMTOWN’s Gateway To The World of Kpop

In the heart of Seoul, where the real world converges with the fantastical, there exists a portal to another dimension – KWANGYA. As the official Kpop store of SMTOWN, KWANGYA@SEOUL more popularly known as “KWANGYA” transcends the boundaries of traditional merchandise shops, offering a unique experience that seamlessly blends reality with the virtual realm. Unveiling…

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