This August, BLACKPINK fever takes over as the iconic global artist celebrates their 8th anniversary. Comprised of JISOO, JENNIE, ROSÉ, and LISA, BLACKPINK has dominated global charts, capturing millions of fans worldwide.
To commemorate this milestone and honor BLINKs, their dedicated fandom, BLACKPINK has partnered with Spotify, the world’s most popular audio streaming platform, to bring special surprises to the This is BLACKPINK playlist.
BLACKPINK’s Meteoric Rise on Spotify
BLACKPINK’s ascent to global superstardom is reflected in their impressive Spotify presence. Their streams have grown over 110% year-on-year, reaching over 13 billion streams. Their tracks have been added to over 71 million user-generated playlists, with their top five songs garnering over 4 billion streams collectively.
The group’s global resonance is evident in their top markets on Spotify, spanning the USA, Indonesia, Mexico, the Philippines, and Brazil.
#8YearswithBLACKPINK: A Spotify Celebration
To celebrate #8YearswithBLACKPINK, Spotify is treating BLINKs to special surprises on the This is BLACKPINK playlist. From August 1st to 8th, the playlist will highlight a different BLACKPINK era each day, showcasing their iconic milestones.
Daily digital sharecards will be available on the playlist, offering fans 8 ways to express their fandom. From ranking amongst BLACKPINK listeners to discovering recent favorites, the sharecards provide unique insights into each fan’s BLACKPINK journey.
How to Participate:
- Tune into This is BLACKPINK from August 1st – 8th to rediscover a different era each day. The playlist refreshes daily at 11 AM.
- Watch for special digital sharecards based on your BLACKPINK streaming habits.
- Share your sharecards on social media to celebrate #8YearswithBLACKPINK.
“It’s been thrilling to witness the growth of BLACKPINK throughout the years,” said Jungjoo Park, Head of Music Korea, Spotify. “Our #8YearswithBLACKPINK campaign bolsters our commitment to supporting Korean artists and we hope fans enjoy the special surprises.”
Spotify’s Continued Support for BLACKPINK
Spotify has played a key role in connecting BLACKPINK with global listeners, featuring their music on flagship playlists and offering exclusive experiences like the Enhanced Album for “The Album” and the BORN PINK: The Pop-Up Experience. Head to Spotify’s For The Record blog post for more on the #8YearswithBLACKPINK campaign.
