A new force has emerged, and they are ready to claim their place at the summit.
Get to know NEO, a five-member Filipino boy group composed of the talented individuals Blue, Jem, Ryu, Dawn, and Luiz under Celebrity Studio. With their powerful vocals, sharp choreography, and undeniable charisma, NEO is quickly capturing the hearts of fans, fondly named “Neons.”
Watch: NEO’s debut song “TUGATOG”
NEO officially debuted on July 26, 2024, with their first single, “TUGATOG.” The title itself, meaning “peak” or “summit” in Filipino, serves as a bold declaration of their ambition and dedication to reaching the highest peak of the music industry. The song showcased their impressive vocal range and synchronized dance moves, immediately setting them apart as a group to watch.
The group’s journey to “Tugatog” was further chronicled in their “Tugatog Documentary,” released on February 22, 2025. This intimate look into their preparations, challenges, and aspirations resonated deeply with fans, allowing them to connect with the members on a more personal level and witness the dedication behind their debut.

Meet the members of NEO:
- Blue (Keefe Joshua Blue Millan): Leader, Main Dancer and Main Rapper
- Jem (Jmester Lipumano): Main Vocalist and Center
- Ryu (Rhoby Dy): Lead Dancer and Sub Vocalist
- Dawn (Ace Samson): Main Rapper and Lead Vocalist
- Luiz (Reggie Louise Acedillo): Visual and Sub-Vocalist
Just two months after their high-energy debut, NEO showcased their versatility with the release of their ballad and emotionally charged song, “Tanto,” on September 25, 2024. This track demonstrated their ability to convey profound emotions through their music, proving they are not just about powerful performances but also capable of delivering heartfelt narratives.
Listen: “Tanto” by NEO
Beyond their official releases, NEO has been garnering significant praise from other P-Pop fandoms for their fearless and impressive covers of popular P-Pop songs. Their renditions showcase not only their vocal prowess and dance skills but also their respect and appreciation for the thriving P-Pop scene. A notable example that has resonated widely is their cover of SB19’s “8TonBall,” which has been highly commended for its powerful execution and interpretation.
With their strong debut, a revealing documentary, and a quickly expanding discography, NEO is steadily building a loyal fanbase and making significant strides in the P-Pop scene. It’s clear that Blue, Jem, Ryu, Dawn, and Luiz are determined to not just reach, but also to define, the “Tugatog” of P-Pop. Make sure to keep an eye on NEO and their journey as they promise their Neons that it will be an exciting climb ahead.
Follow their social media accounts:
Instagram:Â @neophofficial
X:Â @neophofficial
TikTok:Â @neophofficial
YouTube:Â NEO Official
Facebook:Â NEO