In a massive win for music and tech enthusiasts alike, Samsung Electronics has officially announced a global partnership with BTS for their highly anticipated ‘BTS WORLD TOUR ‘ARIRANG’.’ This collaboration aims to revolutionize the live music experience, utilizing Samsung’s cutting-edge Galaxy mobile technology to bridge the gap between the global icons and their dedicated fanbase, ARMY.
The synergy between BTS and Samsung stems from shared core values. Both entities have championed global movements centered on self-expression, authentic connection, and community. By combining the emotional power of live music with state-of-the-art technology, the partnership is designed to help fans capture and share unforgettable memories.
“Samsung believes that technology enriches everyday experiences,” said Stephanie Choi, EVP and Head of the Mobile Marketing Center, Mobile eXperience (MX) Business at Samsung Electronics. “Through this collaboration, Galaxy will serve as a bridge connecting artists and the audience, enabling people to experience concert moments more meaningfully and preserve and share those memories for longer.”
Redefining the Live Show with the Galaxy S26 Ultra
Samsung is aiming to completely reimagine how fans interact with live performances. At the center of this initiative is the newly launched Galaxy S26 Ultra.
Known for its advanced camera capabilities, the flagship device will allow concertgoers to capture ultra-crisp, high-quality footage of the performances. This ensures that the energy, vivid colors, and raw emotion of the stadium show can be preserved and shared with the world seamlessly.
HYBE CEO Lee Jae-sang echoed the excitement for this fan-first approach: “Fans are at the heart of everything we do, shaping our music and journey together with us. Through this partnership with Samsung Electronics, we hope fans can experience concerts more vividly and create lasting memories.”
Immersive Fan Experiences: ‘BTS THE CITY’
The ‘ARIRANG’ world tour kicks off in Goyang, South Korea, before heading to major global cities through 2027. To celebrate the launch, an exclusive ‘BTS THE CITY ARIRANG SEOUL’ festival is taking over the South Korean capital from March 20 to April 19.
Samsung is heavily integrated into these city-wide celebrations, turning major landmarks into interactive hubs.
What Fans Can Expect at the Galaxy Hubs:
- Interactive Stamp Rallies: Available at Samsung’s flagship Gangnam store.
- Galaxy AI Creative Studio: Fans can design and print their own custom stickers using the latest Galaxy AI features.
- Exclusive Rewards: Completing these interactive activities unlocks limited-edition ‘BTS THE CITY ARIRANG SEOUL’ merchandise.
Following the kickoff in Seoul, the immersive ‘BTS THE CITY’ activations will travel alongside the group to various tour stops worldwide. Throughout the entire global tour, Samsung plans to introduce continuous innovations that empower fans to express themselves and capture their concert journeys.
