Samsung Philippines has officially ushered in a new era of mobile innovation with the launch of the Galaxy S26 Series and Galaxy Buds4 Series during the “Everyday with Galaxy AI” event at the SM Mall of Asia Music Hall.
The immersive experience allowed visitors to see firsthand how artificial intelligence seamlessly integrates into a more refined daily routine. The launch was highlighted by an appearance from Miss Universe 2018 and #TeamGalaxy advocate Catriona Gray, who shared how the intuitive Galaxy AI features make her daily life feel effortlessly inspiring.
To cap off the celebration, the OPM indie-pop band Over October performed nostalgic hits like “Ikot” and “Dahan,” setting a high-energy vibe for the gathered community of tech enthusiasts and fans.
The event featured several specialized experience zones designed to showcase the power of the new hardware. In the Creative Studio, fans explored AI-driven photography tools like Generative Edit and Photo Assist, which simplify professional-level editing into a few simple taps.
Meanwhile, the Nightography Experience Zone allowed users to test Nightography Video and Super Steady stabilization, capturing cinematic content even under challenging low-light and neon conditions. For those focused on productivity and security, the Galaxy AI Café introduced Now Nudge for intuitive daily scheduling and the new Privacy Display, which ensures sensitive information remains visible only to the user.
Audio and gaming performance also took center stage during the showcase. In the Life in Hi-Fi zone, visitors experienced the premium design of the Galaxy Buds4 and Buds4 Pro, which feature Galaxy AI-powered Adaptive Controls that allow users to manage calls and music with a simple nod or headshake. Gamers were equally impressed at the Unbeatable Gaming Zone, where the Snapdragon 8 Elite Gen 5 on the Galaxy S26 Ultra and the Exynos 2600 on the S26 and S26+ delivered lag-free visuals. The new thermal architecture proved its worth by keeping the devices cool even under the pressure of high-performance gaming sessions.
The excitement culminated in the Pre-order Now zone, where early adopters were rewarded with epic prizes and exclusive deals. One lucky winner took home a brand-new BYD Seal 5 DM-i, while others secured spots at the highly anticipated SEVENTEEN concert on March 21.
Samsung is set to bring this experience to more fans with upcoming stops in Pampanga at SM City Clark from March 7 to 8 and in Cebu at SM Seaside from March 14 to 15. Pre-orders remain open until March 18 through Samsung’s official website, experience stores, and major online retailers like Lazada and Shopee.
Those who pre-order now can enjoy a massive value proposition, including an instant double-storage upgrade worth up to ₱14,000 and savings of up to 18%. Flexible payment options are available, featuring 0% installment plans for up to 36 months with major bank partners or accessible financing through Samsung Finance+ and Home Credit.
To find out more about the Galaxy S26 Series and Buds4 Series, visit:
● Galaxy S26 Ultra
● Galaxy S26+
● Galaxy S26
● Galaxy Buds4 Pro
● Galaxy Buds4
For added security, Samsung Care+ is offering a 25% discount on two-year unlimited repair coverage for accidental and liquid damage. With these comprehensive offers, the Galaxy S26 Series stands as the ultimate choice for those looking to upgrade their lifestyle through the power of Galaxy AI.
