Merchandise

From Stage to Merch: Kpop Artist-Made Characters Craze

Mikhaela Javier9 months ago9 months ago03 mins

K-Pop idols are no longer just singers and dancers; they’re becoming creative powerhouses. In recent years, many groups have launched their own original Kpop Artist-Made Characters, going beyond mascots to create successful merchandise lines and cultural icons. Let’s explore some of the frontrunners in this trend: BTS & BT21 This global phenomenon hardly needs introduction….

Step into the Future: Exploring Kwangya, SMTOWN’s Gateway To The World of Kpop

Mikhaela Javier1 year ago10 months ago05 mins

In the heart of Seoul, where the real world converges with the fantastical, there exists a portal to another dimension – KWANGYA. As the official Kpop store of SMTOWN, KWANGYA@SEOUL more popularly known as “KWANGYA” transcends the boundaries of traditional merchandise shops, offering a unique experience that seamlessly blends reality with the virtual realm. Unveiling…