Whether you are feeling bold and fearless, sweet with a bit of spice, or cool and effortlessly chill, Bonchon Philippines and rising P-Pop sensation XONARA have a flavor to match your mood. As the newest brand ambassadors for the country’s original Korean fried chicken favorite, the seven-member girl group brings their vibrant, youthful energy to the table in a collaboration that celebrates individuality through food and self-expression.
In their latest “Bonchon EAT 7” campaign, XONARA highlights what makes each member uniquely stand out. The video ad showcases Eurekah’s bold creativity, Tin’s go-getter spirit, Dominique’s fearless confidence, Ella’s elegant authenticity, Namie’s bubbly charm, Megumi’s unapologetically expressive flair, and Lei’s captivating energy. Just as each member contributes a distinct personality to the group’s signature dynamic, Bonchon offers seven distinct chicken flavors designed to satisfy every craving.
Customers can choose from a wide selection of Korean-inspired taste profiles, including the iconic sweet and savory Soy Garlic, rich Snow Cheese, aromatic Crunchy Garlic, and the bold kick of Spicy. Rounding out the lineup are the bright Honey Citrus, the sweet and spicy Byn Bonchon Yangnyeom, and the classic, extra-crispy Golden Crunch. This variety gives young Filipinos full freedom to pair their current vibe with a taste that fits them best.
Speaking about the collaboration, Scott Tan, Managing Director of Bonchon Philippines, shared that XONARA naturally embodies the confidence and dynamic spirit of today’s youth. He noted that their diverse personalities make them a perfect representation of Bonchon’s seven flavors, expressing excitement over how the group will inspire consumers to explore, choose, and fully own the flavor that matches their personal mood.
Ultimately, this partnership invites fans and food enthusiasts alike to embrace their unique traits and try new menu favorites. You can watch XONARA’s new EAT 7 campaign video online to discover your personal flavor match, and follow Bonchon Chicken Philippines for the latest updates.
