Following the global success of Korean unscripted series like Physical: 100, Siren: Survive the Island, Zombieverse, and The Devil’s Plan, Netflix is set to raise the bar once again with The Influencer. Premiering on August 6, this social survival show will bring together 77 influencers in South Korea to battle it out and prove who has the greatest influence.
A Diverse Lineup of Influencers
The Influencer boasts a diverse lineup, from first-generation YouTubers to globally popular Gen Z TikTokers. They will face various challenges based on themes of presence, reach and their ability to go viral, each aiming to be recognized as the greatest influencer. With 120 million followers combined across platforms like YouTube, TikTok, Instagram and AfreecaTV, these online personalities will surely charm audiences.
Some of the notable participants who will appear on the show include:
- RISABAE, a K-Beauty YouTuber with 2.25 million followers
- PaniBottle, one of Korea’s most popular travel YouTubers with 1.97 million followers
- Shim Euddeum, a famed workout YouTuber as well as a familiar face from Physcial:100 S1
- Jang Keun-suk, a globally famous actor (previously famous in You’re Beautiful) who is also a rookie YouTuber
- Sia_jiwoo & KEJIMIN, two internationally famous TikTokers
The Vision Behind the Show
Producer Lee Jae Seok, the mastermind behind the show, shares his vision: “I thought it would be interesting to gather influencers, divided by algorithms, in one place. You’ll see the top influencers in Korea and experience unique entertainment through the large scale and visuals that only Netflix can deliver, along with never-before-seen social survival missions.”
Who will rise to the top? Find out when The Influencer premieres on August 6, only on Netflix.
Photos: Netflix
