Following the monumental milestone of 50 years of Korea–Singapore diplomatic ties, the Korea Tourism Organization (KTO) is back with its most ambitious event yet. The Korea Travel Fair 2026 is set to transform Plaza Singapura into a vibrant hub of Hallyu from 6 to 8 March 2026. From 10:30 am to 9:00 pm daily, visitors are invited to embark on an immersive journey through the sights, sounds, and flavors of South Korea.
“Korea Travel Fair 2026 is designed as more than a travel showcase – it’s an invitation to experience Korea through its culture, creativity, and lifestyle,” This year’s fair serves as a comprehensive “one-stop gateway,” bringing together over 20 exhibitors, including major Regional Tourism Organizations (RTOs) and top-tier travel agencies.
Star-Studded Highlights: Ji Chang-wook and Dream High Musical
The fair’s crown jewel is undoubtedly the opening ceremony on Saturday, 7 March. Fans will have the rare opportunity to see Hallyu superstar Ji Chang Wook in person. As the global brand ambassador for CONDITION (KOLMAR Global), the actor—famed for hits like The K2 and the upcoming drama The Scandal—will host a “Celebrity Travel Talk.” He will share personal anecdotes, travel recommendations, and his favorite Korean dishes, offering a glimpse into the man behind the iconic roles.
The stage will also ignite with the high-energy performance of the hit Korean musical “Dream High.” Featuring an all-star cast including Luna (f(x)), Kim Dong-hyun (Golden Child), Kang Seung-sik, and Lim Se-jun, the show brings the beloved drama to life with dynamic choreography and live vocals. This exclusive preview comes ahead of the Dream High Reboot season in Seoul later this year.
Discover Korea, One Region at a Time
Whether you are drawn to the alpine majesty of Gangwon, the coastal charm of Busan, or the volcanic wonders of Jeju, the dedicated RTO booths provide tailored travel routes and inspiration. For those ready to book their next adventure, eleven premier travel agencies including Chan Brothers Travel, ASA Holidays, and EU Holidays will offer exclusive event-only packages and gift redemptions.
Culinary Delights and Interactive Zones
Spread across the Main Atrium, The Alley, and Canopy Plaza, the fair offers a sensory feast:
Taste Your Way Through Korea: Uncover your “Travel MBTI” at the K-Travel Energy Finder to receive regional food recommendations and vouchers for SEORAE. Don’t miss the SEORAE JIB food truck or the Celebrity Chef Showcase on Sunday, 8 March, featuring star chefs Jung Ji-sun and Jung Ho-young from Culinary Class Wars.
Glow Up, K-Style: Visit the K-Beauty Zone for skincare consultations by INNISFREE and live makeup demonstrations by JUNGSAEMMOOL.
K-Wellness Room: Partnering with KOLMAR, this zone offers “sure-win” lucky dips and a special photo zone with Ji Chang-wook.
Hands-On Creativity
For those who love to craft, the fair hosts various workshops designed to bring a piece of Korea home. Highlights include:
- Shoe Charm Making with MY CHOI.
- Traditional Norigae Making with SUUM KNOT.
- Jeju-themed Musical Box and Paper Flower workshops.
Complete the Challenge
Visitors can participate in the Boarding Pass Challenge, completing five interactive touchpoints to earn curated gifts. Daily lucky draws will also feature prizes ranging from dining vouchers to round-trip air tickets to Korea for two.
Admission is free, making this the perfect weekend destination for families, foodies, and K-fans alike. Visit the Plaza Singapura this March 6-8 and discover why Korea remains the ultimate travel destination. More details about the event here.
